It's much easier to fool the people who don't know than it is to fool people who do know. You cannot fool the people who do know, because they do know, you can only fool the people who do not know, because they do not know. That's why the people who do not know are the easier target than are the people who do know. Because people who do not know need to know something, and the people who do know don't need to know anything. That's why your focus is solely on the people who do not know anything, because it's easier to lie to those who do not know than it's lie to those who do know. You cannot lie to someone who knows, you can only lie to someone who does not know. Because the one who does not know is naive just about enough to believe all your lies, while the one who does know is not naive at all. So you see, this is how they sell themselves masterfully to you, this is how they sell their products to you. They give you a chance to know about something you don't know anything about, and you grab onto it, because you WANT to know something. Because you are a human being and that by nature means that you are passionately curious. But the thing is, what they want you to know is only what they are allowed to let you know. They cannot let you know of what they aren't allowed to let you know. You are only allowed to know as they are allowed to let you know. And that's the reason why you see yourself and this world in a completely different way than it exists to be seen. It's how lies work and it's how the truth remains hidden.