Now EVA can try on Plastic cosmetic bottles Factory vending machines. Summarized, but at the time it was just: 'Purely based on consumer ideas, want to iterate, want to create a more novel and fun experience of the service, not to conceive of a new and strange model and concept.' Was born The lipstick vending machine, which has nothing to do with the new retail concept at the beginning, is a very typical and very successful new retail case from today ’s perspective:

if the new retail for the new retail, the thinking box will die online and offline Interactively. Starting from the consumer's center and focusing on the consumer experience, throwing away the burden, mixed play, and born a new retail. Mary Daijia, who only believes in 'new scenes' and does not believe that KPI has tasted the sweetness of lipstick vending machines, has begun to become overwhelmed by the construction of 'new scenes'. It is this continuous experiment that clearly clarifies the 'new scenes' for Mary Daiga. Retail 'path. Facing the entire female consumer group in China,

Marie Dijia starts from thinking about where they will meet today, what clothes to wear, what topics to talk about, and what psychological burdens, and continues to create new scenarios for these huge potential customers: first is lipstick The vending machine has landed in many cities across the country to meet the 'punching' needs of beautiful girls across the country. Second, considering that some girls have some cleanliness,

they are unwilling to try lipsticks that others have tried on the spot, but want to try so many colors So, Mary Daijia has a 'make-up magic mirror' of AR technology. Furthermore, all 'beauty' urban beauties are most anxious to communicate with the cabinet sister, and they must be prepared to 'not fight unprepared battles' before going to the counter. So Mary Daijia has the first makeup unmanned store in China to go; envious of cola-like lipsticks abroad? Mary Daijia will make KFC joint makeup, and the Chinese little sisters can also be cool when they swipe the screen. Since the IP fire in the Forbidden City, everyone loves to talk about cultural relics.

Mary Daijia and National Treasure have launched joint models. I want to collect in limited editions ... The construction of 'new scenes' allows retailers facing new situations to simplify the problem: at the physical end of the field, if they want to get online, the problem of profit sharing cannot be solved in one place in front of the complex offline channels;

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